About Joanna

I'm a marketing generalist in the San Francisco Bay Area with 7+ years of professional experience. Most of my work has been in technical marketing and customer success roles with a variety of organizations: agencies, nonprofits, small businesses, and SaaS products.

In the book Range, author David Epstein describes people he calls "generalists," who aim for breadth of knowledge as well as depth of knowledge, demonstrating range in their diverse experience across many fields. When I read this book, I knew right away that I'd describe myself as such a generalist. After all, "marketing professional" or "designer" doesn't encompass everything I can do.

I studied marketing and graduated with a journalism degree, then I started my career in writing and graphic design. But that was only the beginning, and I've never been one to shy away from any opportunity to learn and grow. Since then, I've expanded my skill set to include web design and development, email marketing, social media advertising, project management, product support, and more.

There's a stigma that a jack-of-all-trades is a master-of-none, but I'd like to think I've mastered at least some! It's not just that I'm a fast learner — I genuinely enjoy finding solutions to problems, helping teams and companies achieve their goals, and developing my skills to do so more effectively each time.

My Digital Marketing Toolkit

Graphic Design

I live and breath in the Adobe Creative Suite, but you'll find me in Illustrator, InDesign, and Photoshop most often. Graphic design was my first foray into the world of marketing, and I'll always consider both form and function in the work I do.

Web Design

I first dabbled in web design back when Geocities and Angelfire were still a thing. I've since learned to work in WordPress and Webflow, and I've also had experience with other popular builders (such as Squarespace or Wix) and proprietary CMSs.

Email Marketing

I like to think of email marketing as the perfect intersection for my background in print layout design and web design. I'm familiar with popular ESP builders such as Klaviyo and MailChimp, and I have experience coding HTML emails as well.

Content Writing

I had early aspirations to become a professional writer, and I still enjoy crafting and/or editing content. Fortunately for me, almost all forms of marketing involve copy, and I've written for blog posts, email blasts, flyers, landing pages, and more.

Away from Keyboard

When I'm not working on a project, I have some hobbies.

  • I'm a bookworm and especially fond of dystopian fiction.
  • I love food — cooking is fun (I will air fry anything/everything) but eating is even more fun (my favorite foods are cheese and sushi).
  • I (sometimes — let's be honest) hike and go for outdoor walks because nature is beautiful and because I need to offset my love for food.
  • I enjoy traveling for weekend getaways and international vacations — New Orleans, Bali, and Iceland are next on my bucket list.
  • To flex my creativity muscle beyond marketing, I doodle in ProCreate (there's no keyboard on my tablet, so this counts!).
Photo of Joanna at Inari Shrine in Kyoto, Japan, with orange gates in backgroundPhoto of Joanna on coastal hike in Mendocino, California with rocks and ocean in backgroundPhoto of Joanna holding sushi with chopsticksPhoto of Joanna in snowboarding gear in Big Bear, California, sitting in snow with trees in background

Learn more about my background

Read My Résumé

Let's make something together

Have a question about a project or opportunity? Feel free to send me a message using the form below — I'd love to connect!

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