I designed and developed part of a 100+-page website for arc Adventure (an outdoor experience company in Los Angeles, CA), in collaboration with A La Kart Marketing.
It was built on WordPress, utilizing a visual designer theme and some coding to embed weather widgets on each Location page; to create dynamic form fills on each Adventure page; and to enable dynamic collections based on adventure type, location, and related blog posts. The client provided photography, copy, and guidelines around approved fonts and colors.
I chose a gridded layout with rounded elements and icons to support arc Adventure's brand identity. Its target audience includes California outdoor enthusiasts and decision makers responsible for team building in corporate or student groups.
