I wrote and designed this email for Core Paws, a 501c3 nonprofit organization dedicated to U.S. shelter and rescue animals. It was the November 2018 edition of their monthly email newsletter.
I built and distributed it via MailChimp. The email list included Core Paws volunteers, shelter partners, and opted-in subscribers from the general public. Its primary purpose was to drive traffic to the Core Paws website (which featured adoptable animals), to highlight timely mission-related holidays (such as Adopt a Senior Pet Month or National Animal Shelter and Rescue Appreciation Week), and to feature news and updates about Core Paws events or success stories.