I designed this email blast for Elison Rd., a women's apparel boutique in Long Beach, CA with an online shop available to U.S. customers. Its goal was to drive online sales through a 2017 Back-to-School Sale.
I built the email in MailChimp and it includes graphics I designed in Photoshop using images that the client provided. I crafted copy and headings around the theme of "school," featuring photos of modeled products. Its target audience included previous online customers and anyone who had opted-in and subscribed to Elison Rd.'s email blasts.
These graphics were also utilized in the client's Facebook ads for the same sale. In total, the email and ad campaign generated $479.11 in online sales, which accounted for 22% of the boutique's online revenue in August 2017.
