I designed this 4"x9", double-sided rack card for Otay Ranch Town Center, a shopping mall in Chula Vista, CA.
Its purpose is to showcase the mall's facilities and tenants, driving awareness and foot traffic to these locations. The client provided photography and copy, and I supplemented these visuals with icons and a custom map. Because there were no brand guidelines, I picked a sans serif font for the body copy to provide contrast for headings in a rounded serif font.
This project's target audience included residents near or familiar with the Chula Vista community. It featured a variety of mall tenants to appeal to both casual and upscale shoppers, diners, or fitness/wellness enthusiasts.