I created this 10.25"x7.5" newspaper ad for United Way of San Diego County, a regional subdivision of the national 501c3 nonprofit organization, United Way.
I utilized Adobe Photoshop for photo editing and Adobe InDesign for layout. This newspaper ad was also followed by a Spanish version and a series of digital display banner ads.
Because this project was a collaboration with other local organizations, brand guidelines were not provided. I chose fonts and colors that I felt would create brand parity and enough contrast for a clear call-to-action. Its purpose was to drive awareness and participation in a free tax-filing service for qualifying households. It ran in the Star News publication over several weeks during the early 2018 tax season.