I designed this 6.75"x8.88", double-sided flyer for Mission Valley YMCA, Toby Wells YMCA, and Copley-Price Family YMCA in San Diego, CA (regional facilities of the second-largest YMCA association in the U.S.). Its goal was to increase membership at their facilities in 2015.
This flyer served as an ad insert, distributed by Get1Free (a direct mail coupon magazine) to San Diego households. Corporate brand guidelines defined the imagery, fonts. and colors accepted for use, including solid icons and rounded elements. The program manager provided copy, with room for editing as dictated by design needs. Regional corporate leadership provided the main photo, theme, and color scheme.
As part of a direct mail campaign, the challenge here was to showcase a clear call-to-action with a special offer. To support the call-to-action, we also highlighted the features and programs available at the YMCA facilities. Its target audience was potential YMCA members, especially mothers making healthcare and childcare decisions for their families.
