I designed this 5"x7", double-sided postcard for Copley-Price Family YMCA in San Diego, CA (a regional facility of the second-largest YMCA association in the U.S.). Its purpose was to drive awareness and event attendance for their 18th annual golf tournament fundraiser in 2016.
YMCA of the USA provided brand guidelines, defining acceptable colors, fonts, and iconography. The program manager provided photos and partial copy, and I incorporated golf puns into the headings. Its primary audience included golfers and charitable individuals, communicated through mission-focused messaging.