I designed this mobile-responsive email for Mission Valley YMCA (a regional facility of the second-largest YMCA association in the U.S.) to promote their 2019 youth summer camp programs. It served as a template for a multi-part campaign, which was then customized with content and program offerings specific to 6 different YMCA locations in San Diego County.
I first built this in Klaviyo (a drag-and-drop visual email builder), then exported it as HTML code to further customize in Adobe Dreamweaver. Corporate brand guidelines defined the imagery, fonts, and colors accepted for use. The program manager provided copy, and images were available through corporate leadership. Its target audience and email distribution list included current YMCA members and previous program participants with children ages 4–17.