Client
YMCA of San Diego County
Project Type
Graphic Design
Project Year
2016

I designed this 44-page, 7"x10" brochure for Mission Valley YMCA and Toby Wells YMCA in San Diego, CA (regional facilities of the second-largest YMCA association in the U.S.). Its purpose was to promote their 2016 summer camp program for youth.

Using brand guidelines and a cover page theme provided by corporate, my challenge was to lay out the brochure's internal content in a way that was both on-brand and engaging. Because of the overlapping angles in the original cover page design, I carried over the colorful rectangles and layered them throughout the brochure's design. The primary target audience included mothers making childcare decisions for their kids ages 5–17, and the YMCA distributed this program via direct mail and on-site at both YMCA locations.

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PRoject Images

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Mockup of brochure cover
Mockup of open brochure pages
Mockup of open brochure pages
Mockup of open brochure pages
Mockup of open brochure pages
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